--- title: Blog | Billforward | Ecommerce description: Ecommerce | Blog | Billforward --- [![Billforward](https://www2.billforward.io/hs-fs/hubfs/raw_assets/public/Billforward_August_2020/images/bf300x102px.png?width=301&height=31&name=bf300x102px.png "Billforward")](https://www2.billforward.io/) - [Features](https://www2.billforward.io/features/subscription-management) - [Subscription Management](https://www2.billforward.io/features/subscription-management) - [Recurring Billing](https://www2.billforward.io/features/recurring-billing) - [Quotes and Contracts](https://www2.billforward.io/features/quotes-and-contracts) - [Integrations](https://www2.billforward.io/features/integrations) - [Payment Gateways](https://www2.billforward.io/features/payment-gateways) - [Reporting and Analytics](https://www2.billforward.io/features/reporting-and-analytics) - [Affiliate Marketplace](https://www2.billforward.io/features/affiliate-marketplace) - [Accounting and Taxes](https://www2.billforward.io/features/accounting-and-taxes) - [Pricing](https://www2.billforward.io/pricing) - [Solutions](https://www2.billforward.io/finance) - [Finance](https://www2.billforward.io/finance) - [Sales & Marketing](https://www2.billforward.io/sales-marketing) - [Direct to Consumer](https://www2.billforward.io/dtc) - [Product Managers](https://www2.billforward.io/product-managers) - [New to Recurring Billing?](https://www2.billforward.io/new-to-recurring-billing) - [Billforward x Square](https://www2.billforward.io/billforward-x-square-partnership) - [Sales Taxes](https://www2.billforward.io/billforward-x-avalara) - [Resources](https://docs.billforward.net/) - [FAQ](https://www.billforward.io/knowledge) - [Developer Documentation](https://app.billforward.net/#/api/docs/intro) - [API Status](https://status.billforward.net/) - [Changelogs](https://changelog.billforward.net/) - [Customers](https://www2.billforward.io/customers) - [Company](https://www2.billforward.io/company) - [Company](https://www2.billforward.io/company) - [Careers](https://www2.billforward.io/careers) - [Contact](https://www2.billforward.io/contact-us) - [Blog](https://www2.billforward.io/blog) - Login - [US Location](https://app.billforward.net/) - [EU Location](https://app-eu.billforward.net/) - [Live Demo](https://www2.billforward.io/request-a-demo) - [Features](https://www2.billforward.io/features/subscription-management) - [Subscription Management](https://www2.billforward.io/features/subscription-management) - [Recurring Billing](https://www2.billforward.io/features/recurring-billing) - [Quotes and Contracts](https://www2.billforward.io/features/quotes-and-contracts) - [Integrations](https://www2.billforward.io/features/integrations) - [Payment Gateways](https://www2.billforward.io/features/payment-gateways) - [Reporting and Analytics](https://www2.billforward.io/features/reporting-and-analytics) - [Affiliate Marketplace](https://www2.billforward.io/features/affiliate-marketplace) - [Accounting and Taxes](https://www2.billforward.io/features/accounting-and-taxes) - [Pricing](https://www2.billforward.io/pricing) - [Solutions](https://www2.billforward.io/finance) - [Finance](https://www2.billforward.io/finance) - [Sales & Marketing](https://www2.billforward.io/sales-marketing) - [Direct to Consumer](https://www2.billforward.io/dtc) - [Product Managers](https://www2.billforward.io/product-managers) - [New to Recurring Billing?](https://www2.billforward.io/new-to-recurring-billing) - [Billforward x Square](https://www2.billforward.io/billforward-x-square-partnership) - [Sales Taxes](https://www2.billforward.io/billforward-x-avalara) - [Resources](https://docs.billforward.net/) - [FAQ](https://www.billforward.io/knowledge) - [Developer Documentation](https://app.billforward.net/#/api/docs/intro) - [API Status](https://status.billforward.net/) - [Changelogs](https://changelog.billforward.net/) - [Customers](https://www2.billforward.io/customers) - [Company](https://www2.billforward.io/company) - [Company](https://www2.billforward.io/company) - [Careers](https://www2.billforward.io/careers) - [Contact](https://www2.billforward.io/contact-us) - [Blog](https://www2.billforward.io/blog) - Login - [US Location](https://app.billforward.net/) - [EU Location](https://app-eu.billforward.net/) - [Live Demo](https://www2.billforward.io/request-a-demo) ### Blog # Want to Learn More About Billing? [![How to Raise and Maintain Your Customer Retention Rate](https://www2.billforward.io/hs-fs/hubfs/brooke-cagle-tLG2hcpITZE-unsplash.jpg?width=767&name=brooke-cagle-tLG2hcpITZE-unsplash.jpg)](https://www2.billforward.io/blog/customer-retention-rate) #### [How to Raise and Maintain Your Customer Retention Rate](https://www2.billforward.io/blog/customer-retention-rate) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Feb 28, 2023 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer) Having a low customer retention rate or seeing your retention rate drop is disheartening for any subscription business. With the current economic... [![Why Now is the Time to Introduce Subscriptions](https://www2.billforward.io/hs-fs/hubfs/andre-taissin-5OUMf1Mr5pU-unsplash.jpg?width=767&name=andre-taissin-5OUMf1Mr5pU-unsplash.jpg)](https://www2.billforward.io/blog/introducing-a-subscription-model) #### [Why Now is the Time to Introduce Subscriptions](https://www2.billforward.io/blog/introducing-a-subscription-model) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Nov 30, 2022 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) A large number of companies across the globe are struggling under the high levels of inflation and economic uncertainty. Although now might not sound... [![Introducing Billforward's New Pricing](https://www2.billforward.io/hs-fs/hubfs/linkedin-sales-solutions-QgYvORVDdd8-unsplash.jpg?width=767&name=linkedin-sales-solutions-QgYvORVDdd8-unsplash.jpg)](https://www2.billforward.io/blog/billforwards-new-pricing) #### [Introducing Billforward's New Pricing](https://www2.billforward.io/blog/billforwards-new-pricing) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Oct 31, 2022 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) Ta da! Billforward have just introduced its most affordable, flexible and accommodating pricing yet. Our new pricing tiers have been carefully... [![How to Overcome Failed Payments with Dunning](https://www2.billforward.io/hs-fs/hubfs/cardmapr-nl-5x7Zl8QXFvg-unsplash.jpg?width=767&name=cardmapr-nl-5x7Zl8QXFvg-unsplash.jpg)](https://www2.billforward.io/blog/dunning-for-failed-payments) #### [How to Overcome Failed Payments with Dunning](https://www2.billforward.io/blog/dunning-for-failed-payments) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Jun 17, 2022 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) Payment failures are commonly experienced by subscription businesses - largely due to the recurring payment nature of the subscription offering.... [![Subscription Pricing and Business Growth: The Importance of Data](https://www2.billforward.io/hs-fs/hubfs/austin-distel-EMPZ7yRZoGw-unsplash.jpg?width=767&name=austin-distel-EMPZ7yRZoGw-unsplash.jpg)](https://www2.billforward.io/blog/pricing-and-growth-data) #### [Subscription Pricing and Business Growth: The Importance of Data](https://www2.billforward.io/blog/pricing-and-growth-data) by [BillForward](https://www2.billforward.io/blog/author/billforward) | May 30, 2022 | [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Bundle Pricing](https://www2.billforward.io/blog/tag/bundle-pricing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Usage-based Billing](https://www2.billforward.io/blog/tag/usage-based-billing) Implementing a pricing strategy is a difficult task for any business- not only is price often considered the most important factor when making a... [![What is Checkout Abandonment?](https://www2.billforward.io/hs-fs/hubfs/craig-garner-YoadQb46v6k-unsplash.jpg?width=767&name=craig-garner-YoadQb46v6k-unsplash.jpg)](https://www2.billforward.io/blog/what-is-checkout-abandonment) #### [What is Checkout Abandonment?](https://www2.billforward.io/blog/what-is-checkout-abandonment) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Mar 10, 2022 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [FlexCheck](https://www2.billforward.io/blog/tag/flexcheck), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) Although 41% of shoppers have abandoned a transaction during checkout in the past year, the checkout abandonment rate metric is often overlooked by... [![5 Costly Subscription Mistakes to Avoid](https://www2.billforward.io/hs-fs/hubfs/curology-pDsmoI5j3B8-unsplash.jpg?width=767&name=curology-pDsmoI5j3B8-unsplash.jpg)](https://www2.billforward.io/blog/costly-subscription-mistakes-to-avoid) #### [5 Costly Subscription Mistakes to Avoid](https://www2.billforward.io/blog/costly-subscription-mistakes-to-avoid) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Nov 04, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [SaaS strategy](https://www2.billforward.io/blog/tag/saas-strategy), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) It’s no secret that subscriptions have been a huge success in recent years, with a growth of “more than 300 percent from 2012 to 2018” in the number... [![How Can I Implement Coupons into my Subscription Strategy?](https://www2.billforward.io/hs-fs/hubfs/blake-wisz-q3o_8MteFM0-unsplash.jpg?width=767&name=blake-wisz-q3o_8MteFM0-unsplash.jpg)](https://www2.billforward.io/blog/how-can-i-implement-coupons-into-my-subscription-strategy) #### [How Can I Implement Coupons into my Subscription Strategy?](https://www2.billforward.io/blog/how-can-i-implement-coupons-into-my-subscription-strategy) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Sep 30, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) Every customer sets out to get a good deal, which is why it’s no surprise that 93% of shoppers use a coupon or discount code at some time throughout... [![Billforward x SyncSpider Integration](https://www2.billforward.io/hs-fs/hubfs/Business%20team%20discovering%20how%20to%20easily%20manage%20their%20e-commerce%20with%20Billfoward%20x%20SyncSpider%20Integration.png?width=767&name=Business%20team%20discovering%20how%20to%20easily%20manage%20their%20e-commerce%20with%20Billfoward%20x%20SyncSpider%20Integration.png)](https://www2.billforward.io/blog/billforward-syncspider-integration) #### [Billforward x SyncSpider Integration](https://www2.billforward.io/blog/billforward-syncspider-integration) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Aug 05, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce) What is SyncSpider? SyncSpider syncs multiple business, productivity and e-commerce integrations into a single platform, while automating your... [![How to Get in on the Direct to Consumer Trend](https://www2.billforward.io/hs-fs/hubfs/Blog%20Images/2021/2107/Man%20buying%20from%20a%20direct%20to%20consumer%20business.png?width=767&name=Man%20buying%20from%20a%20direct%20to%20consumer%20business.png)](https://www2.billforward.io/blog/how-to-get-in-on-the-direct-to-consumer-trend) #### [How to Get in on the Direct to Consumer Trend](https://www2.billforward.io/blog/how-to-get-in-on-the-direct-to-consumer-trend) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Jul 15, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer) As customers search for more personalized offerings, DTC (Direct-to-Consumer) commerce has become the perfect option. Recent data shows that 55% of... [![Ecommerce Subscription Boom](https://www2.billforward.io/hs-fs/hubfs/Blog%20Images/2021/2105/Blog%2010/Startup%20owner%20finds%20out%20he%20can%20adapt%20the%20platform%20to%20any%20industry%2c%20so%20he%20gets%20a%20head%20start%20on%20the%20ecommerce%20subscription%20with%20Billforward%20and%20it%E2%80%99s%20subscription%20business%20model..png?width=767&name=Startup%20owner%20finds%20out%20he%20can%20adapt%20the%20platform%20to%20any%20industry,%20so%20he%20gets%20a%20head%20start%20on%20the%20ecommerce%20subscription%20with%20Billforward%20and%20it%E2%80%99s%20subscription%20business%20model..png)](https://www2.billforward.io/blog/ecommerce-subscription-boom) #### [Ecommerce Subscription Boom](https://www2.billforward.io/blog/ecommerce-subscription-boom) by [BillForward](https://www2.billforward.io/blog/author/billforward) | Jun 24, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer) We have all seen the major increase in subscriptions being offered directly to customers, particularly in the context of COVID in which buying habits... [![How to Get Started in Ecommerce](https://www2.billforward.io/hs-fs/hubfs/Blog%20Images/2021/2105/Avalara%20post/Happy%20woman%20making%20a%20purchase%20online%20from%20an%20ecommerce%20store.png?width=767&name=Happy%20woman%20making%20a%20purchase%20online%20from%20an%20ecommerce%20store.png)](https://www2.billforward.io/blog/how-to-get-started-in-ecommerce) #### [How to Get Started in Ecommerce](https://www2.billforward.io/blog/how-to-get-started-in-ecommerce) by [Avalara](https://www2.billforward.io/blog/author/avalara) | May 20, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Payment Processing](https://www2.billforward.io/blog/tag/payment-processing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Taxation](https://www2.billforward.io/blog/tag/taxation) In an ongoing effort to contain COVID-19, local and state governments have extended or reissued orders for nonessential businesses and establishments... ### Let’s Get Started ## Ready To Make a Real Change? Let’s Bill Together! [Request a Demo](https://www2.billforward.io/request-a-demo/) - [Follow](https://twitter.com/getbillforward) - [Follow](https://www.linkedin.com/company/billforward/) - [Privacy](https://www2.billforward.io/privacy) - [Contact](https://www2.billforward.io/contact-us) - [API Documentation](https://app.billforward.net/#/api/docs) - [Blog](https://www2.billforward.io/blog) - [Twitter](https://twitter.com/getbillforward) - [RSS](https://www.billforward.io/blog/rss.xml) ![](https://px.ads.linkedin.com/collect/?pid=2637106&fmt=gif)