---
title: Blog | Billforward | Direct to Consumer
description: Direct to Consumer | Blog | Billforward
---

[![Billforward](https://www2.billforward.io/hs-fs/hubfs/raw_assets/public/Billforward_August_2020/images/bf300x102px.png?width=301&height=31&name=bf300x102px.png "Billforward")](https://www2.billforward.io/)

- [Features](https://www2.billforward.io/features/subscription-management) 
    - [Subscription Management](https://www2.billforward.io/features/subscription-management)
    - [Recurring Billing](https://www2.billforward.io/features/recurring-billing)
    - [Quotes and Contracts](https://www2.billforward.io/features/quotes-and-contracts)
    - [Integrations](https://www2.billforward.io/features/integrations)
    - [Payment Gateways](https://www2.billforward.io/features/payment-gateways)
    - [Reporting and Analytics](https://www2.billforward.io/features/reporting-and-analytics)
    - [Affiliate Marketplace](https://www2.billforward.io/features/affiliate-marketplace)
    - [Accounting and Taxes](https://www2.billforward.io/features/accounting-and-taxes)
- [Pricing](https://www2.billforward.io/pricing)
- [Solutions](https://www2.billforward.io/finance) 
    - [Finance](https://www2.billforward.io/finance)
    - [Sales & Marketing](https://www2.billforward.io/sales-marketing)
    - [Direct to Consumer](https://www2.billforward.io/dtc)
    - [Product Managers](https://www2.billforward.io/product-managers)
    - [New to Recurring Billing?](https://www2.billforward.io/new-to-recurring-billing)
    - [Billforward x Square](https://www2.billforward.io/billforward-x-square-partnership)
    - [Sales Taxes](https://www2.billforward.io/billforward-x-avalara)
- [Resources](https://docs.billforward.net/) 
    - [FAQ](https://www.billforward.io/knowledge)
    - [Developer Documentation](https://app.billforward.net/#/api/docs/intro)
    - [API Status](https://status.billforward.net/)
    - [Changelogs](https://changelog.billforward.net/)
- [Customers](https://www2.billforward.io/customers)
- [Company](https://www2.billforward.io/company) 
    - [Company](https://www2.billforward.io/company)
    - [Careers](https://www2.billforward.io/careers)
    - [Contact](https://www2.billforward.io/contact-us)
    - [Blog](https://www2.billforward.io/blog)
- Login 
    - [US Location](https://app.billforward.net/)
    - [EU Location](https://app-eu.billforward.net/)
- [Live Demo](https://www2.billforward.io/request-a-demo)

- [Features](https://www2.billforward.io/features/subscription-management) 
    - [Subscription Management](https://www2.billforward.io/features/subscription-management)
    - [Recurring Billing](https://www2.billforward.io/features/recurring-billing)
    - [Quotes and Contracts](https://www2.billforward.io/features/quotes-and-contracts)
    - [Integrations](https://www2.billforward.io/features/integrations)
    - [Payment Gateways](https://www2.billforward.io/features/payment-gateways)
    - [Reporting and Analytics](https://www2.billforward.io/features/reporting-and-analytics)
    - [Affiliate Marketplace](https://www2.billforward.io/features/affiliate-marketplace)
    - [Accounting and Taxes](https://www2.billforward.io/features/accounting-and-taxes)
- [Pricing](https://www2.billforward.io/pricing)
- [Solutions](https://www2.billforward.io/finance) 
    - [Finance](https://www2.billforward.io/finance)
    - [Sales & Marketing](https://www2.billforward.io/sales-marketing)
    - [Direct to Consumer](https://www2.billforward.io/dtc)
    - [Product Managers](https://www2.billforward.io/product-managers)
    - [New to Recurring Billing?](https://www2.billforward.io/new-to-recurring-billing)
    - [Billforward x Square](https://www2.billforward.io/billforward-x-square-partnership)
    - [Sales Taxes](https://www2.billforward.io/billforward-x-avalara)
- [Resources](https://docs.billforward.net/) 
    - [FAQ](https://www.billforward.io/knowledge)
    - [Developer Documentation](https://app.billforward.net/#/api/docs/intro)
    - [API Status](https://status.billforward.net/)
    - [Changelogs](https://changelog.billforward.net/)
- [Customers](https://www2.billforward.io/customers)
- [Company](https://www2.billforward.io/company) 
    - [Company](https://www2.billforward.io/company)
    - [Careers](https://www2.billforward.io/careers)
    - [Contact](https://www2.billforward.io/contact-us)
    - [Blog](https://www2.billforward.io/blog)
- Login 
    - [US Location](https://app.billforward.net/)
    - [EU Location](https://app-eu.billforward.net/)
- [Live Demo](https://www2.billforward.io/request-a-demo)

### Blog

# Want to Learn More About Billing?

[![How to Raise and Maintain Your Customer Retention Rate](https://www2.billforward.io/hs-fs/hubfs/brooke-cagle-tLG2hcpITZE-unsplash.jpg?width=767&name=brooke-cagle-tLG2hcpITZE-unsplash.jpg)](https://www2.billforward.io/blog/customer-retention-rate)

#### [How to Raise and Maintain Your Customer Retention Rate](https://www2.billforward.io/blog/customer-retention-rate)

by [BillForward](https://www2.billforward.io/blog/author/billforward)  | Feb 28, 2023 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer)

Having a low customer retention rate or seeing your retention rate drop is disheartening for any subscription business. With the current economic...

[![How to Get in on the Direct to Consumer Trend](https://www2.billforward.io/hs-fs/hubfs/Blog%20Images/2021/2107/Man%20buying%20from%20a%20direct%20to%20consumer%20business.png?width=767&name=Man%20buying%20from%20a%20direct%20to%20consumer%20business.png)](https://www2.billforward.io/blog/how-to-get-in-on-the-direct-to-consumer-trend)

#### [How to Get in on the Direct to Consumer Trend](https://www2.billforward.io/blog/how-to-get-in-on-the-direct-to-consumer-trend)

by [BillForward](https://www2.billforward.io/blog/author/billforward)  | Jul 15, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Recurring billing](https://www2.billforward.io/blog/tag/recurring-billing), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer)

As customers search for more personalized offerings, DTC (Direct-to-Consumer) commerce has become the perfect option. Recent data shows that 55% of...

[![Ecommerce Subscription Boom](https://www2.billforward.io/hs-fs/hubfs/Blog%20Images/2021/2105/Blog%2010/Startup%20owner%20finds%20out%20he%20can%20adapt%20the%20platform%20to%20any%20industry%2c%20so%20he%20gets%20a%20head%20start%20on%20the%20ecommerce%20subscription%20with%20Billforward%20and%20it%E2%80%99s%20subscription%20business%20model..png?width=767&name=Startup%20owner%20finds%20out%20he%20can%20adapt%20the%20platform%20to%20any%20industry,%20so%20he%20gets%20a%20head%20start%20on%20the%20ecommerce%20subscription%20with%20Billforward%20and%20it%E2%80%99s%20subscription%20business%20model..png)](https://www2.billforward.io/blog/ecommerce-subscription-boom)

#### [Ecommerce Subscription Boom](https://www2.billforward.io/blog/ecommerce-subscription-boom)

by [BillForward](https://www2.billforward.io/blog/author/billforward)  | Jun 24, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Ecommerce](https://www2.billforward.io/blog/tag/ecommerce), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer)

We have all seen the major increase in subscriptions being offered directly to customers, particularly in the context of COVID in which buying habits...

[![Billforward Featured Success Story: Danone](https://www2.billforward.io/hs-fs/hubfs/Billforward%20and%20Happy%20family%20Interview.jpg?width=767&name=Billforward%20and%20Happy%20family%20Interview.jpg)](https://www2.billforward.io/blog/billforward-danone-success-story)

#### [Billforward Featured Success Story: Danone](https://www2.billforward.io/blog/billforward-danone-success-story)

by [BillForward](https://www2.billforward.io/blog/author/billforward)  | May 27, 2021 | [Subscription Management](https://www2.billforward.io/blog/tag/subscription-management), [Billing platform](https://www2.billforward.io/blog/tag/billing-platform), [Direct to Consumer](https://www2.billforward.io/blog/tag/direct-to-consumer)

Billforward’s billing software powers some of the most innovative companies in the UK and North America, and we couldn’t be any more proud to support...

### Let’s Get Started

## Ready To Make a Real Change? Let’s Bill Together!

[Request a Demo](https://www2.billforward.io/request-a-demo/)

- [Follow](https://twitter.com/getbillforward)
- [Follow](https://www.linkedin.com/company/billforward/)

- [Privacy](https://www2.billforward.io/privacy)
- [Contact](https://www2.billforward.io/contact-us)
- [API Documentation](https://app.billforward.net/#/api/docs)
- [Blog](https://www2.billforward.io/blog)

- [Twitter](https://twitter.com/getbillforward)
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